Jason Clay
;)
Dr. Jason Clay is Senior Vice-President of Market Transformation WWF.
Over the course of his career Jason Clay has worked on a family farm, taught at Harvard and Yale, worked in the U.S. Department of Agriculture, and spent more than twenty-five years working with human rights and environmental organizations. In 1988, Clay invented Rainforest Marketing, one of the first fair-trade ecolabels in the United States, and helped create Rainforest Crunch.
From 1999-2003, Clay co-directed a consortium with WWF, World Bank, UN Food and Agriculture Organization, and National Aquaculture Centres of Asia/Pacific to identify better management practices for shrimp. He has convened multi-stakeholder roundtables to reduce the impacts of producing salmon, soy, sugarcane, cotton and palm oil. Clay leads WWF’s efforts to work with private sector companies to improve their supply chain management, particularly ingredient sourcing and carbon and water neutrality.
Clay is the author of 15 books (most recently, World Aquaculture and the Environment (in press, 2009), Exploring the Links between International Business and Poverty Reduction: A Case Study of Unilever in Indonesia (2005) and World Agriculture and the Environment (2004)) and more than 250 articles and 500 invited presentations. Clay studied at Harvard and the London School of Economics before receiving his Ph.D. at Cornell University in 1979 in anthropology and international agriculture.